The Interactive Postcard: How To Make People Respond To Postcards

Published: 18th February 2009
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The digital age has spread around the world. More and more people are turning away from printed media like marketing print postcards and going digital with online advertising. With its cheaper costs, and interactive content, this kind of advertising has probably a long life ahead of it. But this does not mean postcard printing is dead. In fact this is an opportunity to innovate your view on postcard printing.

Since interactivity is the buzz nowadays, you can apply it to a lot of marketing strategies. So why not try it on print postcards? Discover the concept of the interactive postcard. They are basically postcards that require people to respond to them in some way. This makes postcard printing interesting; making people pay more attention on the design. Also, since it encourages people to "participate" in the design or customize it in some way people will not find it boring. They may even want to send more of these kinds of postcards.

So as you can see, this new kind of postcard printing strategy is a good way to change your direction in terms of postcard making or marketing. If you are interested in this promising idea then read on. We have a few examples of typical interactive postcards below, that you may find inspiration from.

The puzzle postcard
One of the first interactive postcards that appeared on the market was the puzzle postcards. These were print postcards that have some kind of puzzle or problem that you needed to solve. In most cases, it was just a neat and trivial puzzle or problem like a crossword, or those "find the object or person" games. Others had mental problems and puzzles like "Sudoku", the Japanese number puzzle. It did not take long for people to innovate and try out a few special puzzles. One of the best examples was a simple crossword that when completed, spelled out the postcard's special greeting in one line. This gave the receiver of the print postcard a special thrill in finally answering the solution.

With that kind of interactivity, the puzzle postcards were far from boring. Added with some creative advertising phrases and images, it became a nice platform for marketing with an interactive touch. It provided more exposure that a normal postcard and it had "replay" value as people showed the postcard to others.

Holographic or 3D postcards
Another kind of interactive postcard are the holographic or 3D postcards. These kinds of postcard printing can be a bit more expensive to produce, but they do have a very eye catching property. These cards are printed with holograms that capture a 3D object within the design. A variation of this form is the puzzle 3d postcard. This kind had those "3d" puzzles where you had to look for the object or image in 3D within a seemingly abstract design. These designs of course causes people to look at the postcard design more closely as they move the postcard from left to right, trying to see the object in 3D. Along with some helpful marketing phrases and images, it is again a good platform for marketing using postcards.

So are you inspired to make interactive postcards? They are a promising medium to print for marketing. Explore the limits of your imagination and maybe you can think of another kind of interactive postcard that will promise you exposure in your target market.


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