Lynne Saarte

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The Interactive Postcard: How To Make People Respond To Postcards

18th February 2009
The digital age has spread around the world. More and more people are turning away from printed media like marketing print postcards and going digital with online advertising. With its cheaper costs, and interactive content, this kind of advertising has p... Read >

How to Position Your Product for Success

10th September 2008
Positioning has many definitions, but the most simple is this: Positioning is the consumer opinion of a product or service compared to its competition.In particular, positioning relates to marketing decisions a business makes to get customers to think abo... Read >

The Perfect Brochure

17th August 2008
Wouldn't be nice if there was a specific blueprint for how to create the perfect marketing brochure? That would certainly make life easy for every small business owner. There would be no more worrying about how to entice people to buy a product; no more s... Read >